Paul Rand: Inspiration and Process in Design

$24.95
UPC:
9781616898595

Product Description

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business.

Hardcover; 144 pages